Greener By Design 2008 - Strategies, Tools, and Markets for Product Innovation

Hilton Alexandria Mark Center, Alexandria, VA

Speakers

Greener by Design offers first rate speakers and panelists with a unique approach to interactive innovation.

Speaker Overview

Eco Friendly!

Building Green practices into the event planning for the Greener by Design conference is important to us.  Read more here...

Hear insights from leading sustainability experts and thought leaders representing:

  • B-to-C
  • B-to-B
  • Big-Box Retailers start-ups
  • Entrepreneurial start-ups
  • Design Shops
  • Thought leaders

Confirmed Speakers to Date:

'Green' Gurus@Play™

'Green' Gurus@Play™ is a dynamic program of exclusive intimate sessions with innovative green product designers from some of the most well respected companies in the world.

Six designated 'Green' Gurus — speakers and panelists from the program — will hold two 45-minute round table segments, to a limited amount of participants.  This is a unique opportunity to participate in a small group to obtain answers to your burning questions. There will be a limited amount of seats available during the conference, available on a first-come, first-served basis.

SIT

Innovation Flashes: interactive mini-events to help participants enhance the impact of their learning from speakers and panelists.

SIT helps companies become more innovative, applying the unique Systematic Inventive Thinking® method to its clients' business challenges. Since 1994 SIT has worked with more than 700 companies in 50 countries worldwide in the areas of New Product Development, Problem-Solving, Strategy and MarCom. SIT also works together with companies to find their sustainability "sweet-spot" – solutions that are at once sustainable and innovative. The SIT method works particularly well when companies are faced with real-world constraints and complex systems; its approach is based on working with heterogeneous groups of experts and therefore forces them to identify and break fixedness that hinders innovation. www.sitsite.com

One of the challenges of “going green” is tackling one’s own assumptions, preconceptions, and blind spots of how things are and how they should be. SIT, an innovation company, complements the experience that will be shared by the 'Green' Gurus@Play™ by highlighting the cognitive process required for creating this change.